A white wedding cake decorated with white flowers and green leaves on a gold cake stand.
Sketch of two wine glasses, one taller than the other, with a nest of twigs or roots underneath.

Behind-the-scenes wedding content for Midwest couples.

YOUR WEDDING DAY IS FULL OF MOMENTS THAT HAPPEN ALL AT ONCE. WE'RE here to make SURE NONE OF THEM GET forgotten.

A bride and groom kissing inside a vintage tram. The bride holds a bouquet of flowers and leans outside the tram door, while the groom wears a gray suit.

BEHIND THE content

Hi, I’m Shelby.

A woman with long blonde hair wearing a bright pink jumpsuit, smiling and standing in front of colorful decorative panels and floral arrangement.

Hi, I’m Shelby, the creator behind Aside The Bride and ALSO the owner of Miggy’s Bakes.

I’ve been part of the wedding world since 2019, when my bakery began creating custom cakes and desserts for couples across Wisconsin. In 2025, Miggy’s was honored with Best Desserts by Wisconsin Bride, and that recognition deepened my love for weddings: not just the sweets, but the stories, the energy, and the once-in-a-lifetime moments that unfold throughout the day.

Aside The Bride was born from that passion. I’ve always loved capturing behind-the-scenes content: the raw, unfiltered, beautiful moments that don’t always make it into the final photo album. The laughter while getting ready, the quiet deep breaths before walking down the aisle, the chaos, the calm, it’s all part of the magic.

This work lets me combine two things I truly love: celebrating couples and telling stories through content. I’m here to catch the moments you didn’t even know were happening and hand them back to you in a way that’s personal, real, and social-ready.

PS - I’m also a 2026 bride, so I’m in the planning grind with all of you!!!

Hi, I’m chloe

A woman with long red hair smiling in front of a waterfront village with colorful buildings, trees, and a hill in the background, next to flowering plants and a railing.

Chloe is the calm in the chaos and the camera in the corner catching every unfiltered, unforgettable moment.

For the past three years, she’s been the wedding coordinator and events planner at Miggy’s Bakes, helping couples bring their sweetest visions to life. Her natural eye for detail, timing, and aesthetics made her a perfect fit when Aside The Bride began and she quickly became a key part of capturing the magic behind the scenes.

Now, Chloe’s behind the lens, filming the quiet laughs, the happy tears, and the in-between moments you’ll want to remember forever. She knows weddings inside and out, and she brings that energy (calm, creative, and always in the right place) to every couple she works with.

You can also find Chloe @readandroamcollective running her traveling book club around the Madison, Wisconsin area!

READY TO BEGIN?

A close-up view of a couple holding hands outdoors near a body of water, with the bride in a white dress and the groom in a dark suit. The photo captures the moment during a wedding or romantic occasion in a natural setting.
Close-up of a person's hand with a silver ring, holding a bouquet of green leaves and white flowers against a white background.

YOUR WEDDING IS WORTH REMEMBERING, we’d love to capture it.

You've put so much into planning this day. You deserve a team dedicated entirely to capturing the moments your photographer and videographer can't catch. If you're a Midwest couple looking for a wedding content creator, we'd love to connect.

LET’S CONNECT